The project was set up in Treviso thanks to the Marca Treviso Tourism Promotion Board. The aim is to promote the natural, artistic, historical and landscape beauties of the town through films and advertisements. Thanks to this body, the Treviso area has been the subject of many productions like “The Birds, The Bees and the Italians”, “I dreamed of Africa” or the more recent “La Tempesta” or “My name is Ernest”.